Four Pillars of Creative Change™


1. The Creative Approach: The Creative Approach™ draws upon the work in neuroscience research to examine how to utilize intelligence, inspiration, and innovation to creatively facilitate positive change.

2. Positive Psychology: Grounded in positive psychology, coaching as a profession is designed to help individuals assess their current situations, solve problems, and take action toward achieving their goals.

3. Cultural Competency: As an institution committed to making a positive global impact, our curriculum incorporates a strong emphasis on cultural competence.

4. Business Development: Creating change as a coach means building a sound business. Our curriculum covers public speaking, pricing, marketing, social media, and writing a business plan.


Curriculum Graphic2

Six Modules

Our program consists of six modules that collectively cover the ICF’s core coaching competencies and our Four Pillars of Creative Change™.

Module 1: Coaching Foundations

This introductory course focuses on the critical components supporting the coaching profession. Trainees gain an understanding of what coaching is and is not, the ICF core competencies, coaching ethics and standards, and the key elements of an effective coaching conversation.

  • Definition of Coaching
  • Personal Aspirations for Coaching
  • Ethical Guidelines
  • Core Coaching Competencies
  • The Coaching Agreement
  • The First Conversation

Module 2: Relationship Building

This course focuses on the importance of self-awareness and creating a coaching presence that facilitates effective relationships. Areas of focus include establishing a foundation of trust, building strength-based relationships, recognizing the existence of implicit biases and blind spots that negatively impact relationships, and developing essential cultural competency skills.

  • The Strengths Philosophy
  • Understanding Self
  • Strength Based Relationships
  • Establishing Trust
  • Uncovering Hidden Biases
  • Cultural Competence

Module 3: Effective Communication

This course focuses on the most central components to any effective coaching engagement, powerful questioning to increase awareness, active listening and communication skills, navigating through difficult conversations, and resolving conflicts. This course also covers the dynamics of group coaching and integrating the use of technology into coaching.

  • Asking Powerful Questions
  • Coaching Presence
  • Communication Techniques
  • Group Coaching & Technology
  • Conflict Resolution I
  • Conflict Resolution II

Module 4: Coaching Techniques I

This course focuses heavily on positive psychology concepts and presents strategic coaching techniques such as motivational interviewing, mindfulness training, and action plan development. Techniques are grounded in positive psychology research such as the coaching with compassion model, post-traumatic growth, self-determination theory, and the trans-theoretical model of change.

  • Conquering Beliefs
  • Brilliant Coaching
  • Goal Setting Strategies
  • Psychology of Happiness I
  • Psychology of Happiness II
  • Psychology of Happiness III

Module 5: Coaching Techniques II

Using our Creative Approach™ to coaching as backdrops to this course, trainees are challenged to delve more deeply into coaching strategies by exploring human development from the lens of difference. Topics include the intersection of identity, cross-cultural coaching, working with (dis)abilities, and understanding the unique experiences of marginalized communities. The experience concludes with the transformative power of public speaking for change with each trainee preparing and delivering their own talk as it relates to their coaching specializations.

  • The Four Pillars of Creative Change™
  • Integrating The Four Pillars of Creative Change™
  • International Perspectives
  • Coaching Difference (Diversity)
  • Public Speaking Skills I
  • Public Speaking Skills II

Module 6: Business Development

The Business Development course offers trainees key skills to begin building a thriving coaching business. With the intent to prepare and transform from the inside out, the course begins by exploring money mindsets and branches out into the multifaceted reality of being an entrepreneur. By the end of the course, trainees come away with a new or refined business plan that details a target market, how to differentiate their business from others, and a plan for generating revenue.

  • The Business Plan I
  • The Business Plan II
  • The Business Plan III
  • How Coaches Make Money
  • Marketing & Attracting Clients
  • The Entrepreneur Mindset

Coaching Specializations

Specializations are woven into the program in five ways: through specialized textbooks, coursework assignments, independent study hours, practice coaching sessions, and one-on-one mentor coaching sessions. Each are targeted to the trainee’s area of focus. For the Create Your Own option, applicants much have a consultation conversation with one of our mentor coaches to develop a topic and curriculum plan. Up to two specializations are permitted. Additional specializations may be added for $550 each.

  • Spiritual Coach – life purpose, finding peace, self-awareness, belief
  • Executive School Leadership Coach – leadership development, organizational goal attainment, career mapping in the school environment
  • Relationship Coach – intimate, parent, friendship, professional
  • Health and Wellness Coach – nutrition, exercise, body image, mindset, physical health
  • Executive Coach – leadership development, organizational goal attainment, career mapping
  • Educational Success Coach – educational success, higher education attainment, career identification
  • Life Coach – life transitions, goal attainment, life satisfaction
  • Cultural Competency Coach – social justice advocacy, cultural awareness, diversity appreciation
  • Create Your Own Specialization – Because our specializations are primarily initiated by the student through course assignments, textbooks, mentor coaching, and practice coaching, with the assistance of our faculty experts, students can create a specialization that best fits the vision for their coaching careers.

Join thousands of successful coaches from around the world who have earned certifications in professional coaching. We have everything you need for a successful career from education to business development and unlimited support!