Client engagement is critically important as companies find new ways to expand their brand and grow their clients. However, companies often focus on gaining new clients while being complacent with their current clients and their additional needs.

When we are not looking, clients can slip away. Their needs are generally being met, but they are not excited, inspired or blown away by their current service. Then enters the competitor who provides the same service with greater client experience.

There is a danger in silence with clients. Companies sometimes confuse client engagement with providing “good” support or being “very” responsive, when the focus should be on how to provide a better client experience to current clients.

Developing a strategic client engagement strategy can improve the bottom line and uncover new opportunities. The goal is always to get “sticky” with your clients. To become so close, entangled, and attached to their business objectives and goals that it is difficult for them to say goodbye. A good strategy will create client loyalty and retention, which are both vitally important to the growth of a business.

Every company — large, medium, and small — should incorporate a client engagement strategy. Below are a few practical tips on creating one:

Read more at: Forbes