On our latest Mindfulness Cafe, Dwayna Williams of TGND Consulting and Brand Strategist and Web Designer, Jasmine Easter discussed branding your coaching business.

During The  Mindfulness Cafe, we discussed:

• Jasmin Easter’s brand story.
• The term brand and what it means for coaching businesses
• The golden rule to branding.
• Reasons it’s essential for coaches to have a brand.
• Things you should have in place before you hire a brand strategist or web designer.
• What it truly means to resonate with your audience.
• What you should do if you don’t have the finances to invest in branding.
• The Brand Boosting formula: a 3-part framework for building a brand that centers on utilizing brand strategy, brand style, and a sales system to build brand recognition and awareness.